Performance Marketing for Freeter Foods

About Freeter Foods

FREETER FOODS began with a mission to change how India views packaged food. They offer wholesome and flavorful snacks that replace oily, processed options with nature-powered alternatives everyone can enjoy with confidence.

From fruity bites to guilt-free corn snacks, Freeter blends nutrition with taste to inspire better snacking habits. With a focus on freshness, quality, and transparency, they’re redefining what it means to eat smart — making healthy choices convenient, fun, and accessible to all.

About Freeter Foods

Challenges

Low Average Order Value (AOV)

Customers typically checked out with fewer items or lower-priced products — often choosing single packs instead of value bundles or multipack combinations.

Impact

This limited revenue growth. Low AOV also meant missed opportunities for upselling through bundles, combo deals, or add-ons — reducing the total value each customer contributed.

Low Website Conversion Rate

Although Freeter Foods attracted good traffic, many visitors didn’t convert into customers — often dropping off without engaging with products or progressing through checkout.

Impact

This led to high bounce rates and underperforming ad spend. Without conversion, marketing efforts became less cost-effective, impacting ROI and overall growth potential.

Low Offer Engagement

While promotional offers existed, they weren’t clearly visible or compelling enough — resulting in users skipping over them during browsing or purchase decisions.

Impact

Without bold CTAs or eye-catching presentation, visitors were less motivated to act. This led to fewer redemptions, lower urgency, and missed conversion-driving opportunities.

Strategy & Process

To overcome the challenges Freeter Foods faced, we implemented a performance-driven digital strategy that blended creativity with data. Our approach focused on improving the online shopping experience, increasing engagement, and maximizing conversion opportunities across all stages of the funnel.

This collaboration between Freeter and Markitals highlighted how digital innovation can support food brands. By using modern marketing tools and platform insights, we strengthened brand visibility, improved website interactions, and helped Freeter better connect with health-conscious customers.

✅ Conversion Rate Optimization (CRO)

We focused on optimizing Freeter’s product pages to boost clarity and trust. This included adding sales booster badges to emphasize product quality, integrating secure payment icons to reassure buyers, and making exclusive offers more prominent — all designed to reduce drop-offs and improve the overall conversion rate.

✅ Meta Campaign

We designed a performance-driven Meta campaign tailored to Freeter’s target audience. This involved using visually engaging creatives, including product images and video ads, that showcased the freshness and health benefits of their snacks. By precisely targeting users interested in healthy snacking, we drove high-quality traffic to the website — resulting in increased engagement, conversions, and a boost in overall sales.

Result

📊 Impressions – 2,395,125

💰 ROAS – from 1.63 to 6.93

🎯 Cost Per Result – from ₹612 to ₹90

These results highlight the effectiveness of our performance-led strategy in boosting Freeter Foods’ digital growth. By refining campaign creatives, improving offer clarity, and optimizing audience targeting, we successfully enhanced visibility, engagement, and buyer confidence across the funnel.

From a performance marketing standpoint, the ROAS increase from 1.63 to 6.93 reflects a 325% improvement in advertising efficiency. The sharp drop in Cost Per Result — from ₹612 to ₹90 — indicates a significantly improved conversion rate and stronger customer intent. With over 2.3 million impressions delivered, the campaigns reached a wider, more relevant audience while keeping acquisition costs low, paving the way for sustainable and profitable brand expansion.