Performance Marketing for HUESFAB clothing

Performance Marketing for Hues Fab

About Hues Fab

HUESFAB believes everyone should be themselves and express their unique style. They offer a wide range of trendy and fashionable items that anyone can wear and feel confident in. They’re all about creating a lifestyle that’s true to you.

From everyday essentials to bold statement pieces, HuesFab blends comfort with creativity to empower self-expression through fashion. With a focus on inclusivity, affordability, and quality, they’re redefining what it means to dress with confidence and individuality — making fashion accessible, personal, and joyful for all.

Challenges

No Offers

HuesFab’s website lacked clear, visible offers or promotions — which made it harder to motivate first-time buyers or create urgency among returning visitors.

Impact

Without offers like “Buy 1 Get 1,” “Limited-Time Discounts,” or “Free Shipping,” potential customers had less incentive to complete a purchase, leading to lower conversion rates and cart abandonment.

Low Average Order Value (AOV)

While customers were purchasing, the average amount they spent per order was low — meaning fewer items per cart or only entry-level products being chosen.

Impact

This limited revenue growth. Low AOV can also lead to missed cross-sell or upsell chances, such as styling bundles, recommended add-ons — reducing the overall value each customer brings to the brand.

Low Conversion Rate per Visitor

Although traffic was consistently coming in, very few visitors were turning into customers — resulting in low conversions and missed revenue opportunities.

Impact

This meant a high bounce rate and reduced ROI from paid campaigns. Visitors left without engaging or purchasing — so the money spent on advertising failed to deliver expected results or meaningful returns for the business.

Strategy & Process

To address the challenges HuesFab was facing, we implemented a data-driven marketing approach combined with strategic website enhancements to improve user experience, boost engagement, and drive conversions.

We analyzed customer behavior to identify friction points, optimized product page layouts for clarity and trust, and developed targeted ad campaigns that aligned with buyer intent.
Additionally, we refined the messaging and visual elements across the site and campaigns to better reflect the brand’s identity and increase audience connection.

✅ Website Experience Optimization

We focused on optimizing key product pages to build trust and clarity. This included adding trust badges, highlighting best-selling tags, and making special offers more visible — all aimed at reducing friction in the buyer’s journey and increasing conversion rates.

PRODUCTIVE

The team at Markitals is highly productive and results-driven, always striving to deliver the best possible outcomes for our clients. With a focus on efficiency and effectiveness, our team works tirelessly to create and execute campaigns that drive growth and success.

✅ Conversion Rate Optimisation (CRO)

We made product pages more persuasive by introducing credibility elements such as “Best Seller” labels and secure payment icons. By simplifying the checkout process and emphasizing value through clear offers, we significantly improved purchase intent and conversion rates.

✅ Meta (Facebook/Instagram) Campaigns

Our team identified HuesFab’s target audience based on demographics, behavior, and fashion preferences. We developed compelling ad creatives using high-quality photos and videos that showcased the brand’s unique style. These were deployed through targeted ad sets that drove qualified traffic to the website.

PRODUCTIVE

✅ Audience Targeting & Funnel Strategy

Using Meta’s pixel data and remarketing techniques, we set up a full-funnel strategy — from awareness to conversion. Cold audiences were introduced to the brand via lifestyle creatives, while warm audiences received retargeting ads with irresistible offers.

Result

📊 Impressions – 10,398,285

💰 ROAS – from 6.60 to 12.59

🎯 Cost Per Results – from ₹101.69 to ₹64.66

These results highlight the success of our data-driven strategy in scaling HuesFab’s visibility and profitability. By optimizing ad creatives, refining targeting, and enhancing the website experience, we were able to attract a larger audience, generate more revenue per rupee spent, and reduce acquisition costs significantly.

From a performance marketing perspective, the ROAS improvement reflects a near 91% increase in advertising efficiency, while the drop in Cost Per Result indicates a substantial gain in lead quality and conversion rate. The high impression volume paired with lowered costs demonstrates that the campaigns not only reached more users but did so with greater precision and higher ROI, ensuring sustainable growth at scale.