Performance Marketing for Birla Trimaya

About Birla Trimaya

Birla Trimaya is a premium residential project that blends luxury, comfort, and connectivity in one of North Bangalore’s fastest-growing corridors. Represented by top-performing broker-partners, it brings a modern living experience curated by the trusted legacy of Birla Estates.

With thoughtfully designed apartments, green landscapes, and world-class amenities, Birla Trimaya redefines urban lifestyle for families, professionals, and investors alike. Our focused lead generation efforts helped bring this opportunity to more serious buyers—connecting aspirations to addresses. Whether you’re a first-time homebuyer or looking for long-term investment value, Birla Trimaya offers the right mix of elegance, location, and trust.

About Birla Trimaya

Challenges

Highly Competitive Market

Birla Trimaya was operating in a saturated real estate landscape, surrounded by similar premium residential projects vying for the same buyer attention.

Impact

Cutting through the noise was difficult. Without a unique marketing hook or standout value communication, lead generation efforts were overshadowed by competing campaigns, lowering brand visibility and recall.

Low Conversion Rate

Despite generating a steady stream of traffic, very few visitors were converting into qualified leads or expressing serious purchase intent.

Impact

Ad spend was not translating into ROI. Without compelling landing experiences, clear CTAs, or urgency triggers, potential buyers dropped off before taking action — resulting in wasted clicks and underutilized budgets.

Low Engagement Rate

Ad creatives were failing to drive meaningful engagement across Meta platforms, with below-average click-through rates and minimal interaction from the target audience.

Impact

Poor engagement signaled weak audience connection and messaging misalignment. This not only hurt ad relevance scores but also increased campaign costs while reducing lead quality.

Strategy & Process

✅ Compelling Ad Copy Creation

We crafted high-impact ad creatives with clear messaging, project highlights, and strong CTAs — designed to capture attention and drive immediate interest from property seekers.

✅ Offer-Driven Conversion Boosters

Limited-time offers and exclusive benefits were strategically highlighted in campaigns to create urgency, improve click-through rates, and increase lead form submissions.

✅ Offer-Driven Conversion Boosters

Limited-time offers and exclusive benefits were strategically highlighted in campaigns to create urgency, improve click-through rates, and increase lead form submissions.

✅ Precise Audience Targeting

Using interest-based filters, behavior tracking, and geo-segmentation, we refined ad delivery to reach the right set of buyers — reducing wasted spend and improving lead quality.

✅ Lead Magnet Integration

Attractive downloadable brochures and gated content were used as lead magnets — enticing users to exchange their contact details for more project insights and personalized follow-ups.

✅ Lead Magnet Integration

Attractive downloadable brochures and gated content were used as lead magnets — enticing users to exchange their contact details for more project insights and personalized follow-ups.

Result

📊 Impressions – 5,00,000+

📩 Enquiries – 106

🎯 Cost Per Lead – ₹850

Our lead-generation campaigns for Birla Trimaya focused on cutting through a competitive real estate market with sharp targeting and conversion-oriented creatives. By highlighting key selling points through attractive ad copy and compelling lead magnets, we were able to reach high-intent property buyers while maintaining budget discipline.

Despite high competition in the segment, the campaign delivered steady lead flow with efficient cost control. The CPL of ₹850 reflects quality acquisition at scale, ensuring the client captured meaningful interest from serious buyers — paving the way for faster sales and a stronger marketing ROI.