Performance Marketing for Atom

About Atom

The ATOM blends premium, skin-friendly comfort with streetwear-inspired style. Offering 100% combed cotton and bio-washed tees, hoodies, jackets, and backpacks, they prioritize soft, durable fabrics that feel great on the skin—perfect for everyday wear.

Made in India with sustainable inks and crafted for comfort, every ATOM purchase also gives back: one garment is donated to someone in need. With free shipping, easy returns, and mindful design, they’re redefining accessible, purposeful fashion—making ethical, quality apparel the new standard in India.

About Atom

Challenges

Unclear Product Communication

ATOM’s product strengths — premium fabric, sustainable design, and cause-driven branding — weren’t being communicated effectively on the website or through ads.

Impact

Potential customers struggled to understand what made ATOM different. Without strong messaging or clear value props, user interest dropped early in the journey, reducing add-to-cart rates and causing bounce-offs.

Low Conversion Rate

Despite good traffic flow from campaigns, only a small percentage of visitors actually completed purchases — particularly on key product detail pages.

Impact

This led to underperforming ROAS and limited customer acquisition. Poor layout, missing trust signals, or insufficient urgency cues contributed to drop-offs mid-funnel.

High CPA & No Clear Hero Product

With a wide range of product categories, ad spend was spread too thin across SKUs — without clear insight into which ones performed best.

Impact

Cost per acquisition remained high, and budget inefficiency made it difficult to scale. Lack of clarity on winning categories meant missed opportunities for optimization and retargeting focus.

Strategy & Process

✅ Website Conversion Rate Optimization

We analyzed user behavior and implemented improvements like better product placement, visible CTAs, and optimized landing pages — all aimed at turning more visitors into buyers without redesigning the site.

✅ Ad Copy & Creative Enhancement

We crafted compelling ad copy and scroll-stopping creatives that clearly highlighted product benefits and urgency. This helped increase click-through rates and bring more qualified traffic to the website.

✅ Ad Copy & Creative Enhancement

✅ Smoother Purchase Flow Support

We guided the brand on optimizing the existing purchase journey — from ad click to checkout — by reducing friction points, improving mobile flow, and aligning landing content with the ad messaging.

✅ Audience Targeting & Budget Allocation

To lower CPA and improve efficiency, we focused ad spend on high-performing product categories and audiences — using data to shift away from underperformers and scale winning combinations.

✅ Audience Targeting & Budget Allocation

To lower CPA and improve efficiency, we focused ad spend on high-performing product categories and audiences — using data to shift away from underperformers and scale winning combinations.

Result

📊 Impressions – 2,58,362

📩 Enquiries – 412

🎯 Cost Per Lead – ₹24

Through focused ad creative optimization, tighter audience targeting, and streamlined purchase flow guidance, we helped The Atom shift from inconsistent category performance to measurable digital growth.

By the third month, our performance marketing efforts delivered a strong return on ad spend while driving consistent order volume. This outcome highlights not just creative success, but strategic alignment across targeting, messaging, and conversion — turning browsing users into loyal customers at scale.