Performance Marketing for Neyah

About Neyah

Neyah is where beauty meets bold expression. As a proudly Indian cosmetics brand, they offer an affordable range of high-performance makeup essentials — from richly pigmented lipsticks to long-lasting kajals and fast-drying nail polishes that suit every skin tone and mood.

Whether it’s for everyday confidence or a glam night out, Neyah’s cruelty-free, skin-safe products help you look and feel your best without stretching your budget. With a focus on inclusivity, quality, and creative self-expression, Neyah is redefining what accessible beauty looks like — empowering individuals across India to wear their vibe, their way.

About Neyah

Challenges

High Cost Per Mille (CPM)

Advertising spend was being consumed rapidly due to elevated CPMs across Meta campaigns — especially when targeting broad cold audiences.

Impact

With fewer impressions per rupee, visibility declined while costs surged. This reduced the reach of promotional campaigns and made it difficult to maintain consistent ad performance within budget.

ROAS Below 1x

Return on ad spend (ROAS) consistently fell short of expectations, signaling that ads were not generating sufficient revenue relative to their cost.

Impact

The brand was investing more than it earned — leading to unsustainable campaigns and reduced marketing confidence. Ineffective ad messaging, poor targeting, or landing experience likely contributed to weak returns.

Low Customer Trust

New visitors often hesitated to purchase due to the limited brand familiarity and also lack of strong trust or credibility markers across the site or ads.

Impact

Absence of trust signals — such as reviews, guarantees, or social proof — led to high bounce rates and fewer completed purchases, even from interested users.

Strategy & Process

✅ High-Converting Ad Creatives

We revamped Meta ad visuals and copy to highlight product benefits with clarity and appeal — focusing on crisp messaging, value-driven headlines, and trust-building social proof.

✅ Conversion-Focused Landing Refinements

Product and collection pages were optimized with persuasive content, focused CTAs, and simplified layouts — reducing distractions and nudging users toward faster decision-making.

✅ Conversion-Focused Landing Refinements

Product and collection pages were optimized with persuasive content, focused CTAs, and simplified layouts — reducing distractions and nudging users toward faster decision-making.

✅ Trust-Building Elements Integration

We enhanced credibility across key pages by adding secure checkout icons, customer reviews, satisfaction badges, and quality highlights — creating assurance for first-time buyers.

✅ Friction-Free Buying Experience

Checkout bottlenecks and hesitation points were addressed through interface improvements, faster load times, and mobile-first adjustments — ensuring a seamless path from click to purchase.

✅ Friction-Free Buying Experience

Checkout bottlenecks and hesitation points were addressed through interface improvements, faster load times, and mobile-first adjustments — ensuring a seamless path from click to purchase.

Result

📊 Impressions – 2,58,362

📩 Enquiries – 412

🎯 Cost Per Lead – ₹24

Our performance-driven campaigns helped Neyah overcome critical growth barriers, from high CPMs and low conversion rates to limited brand trust. By refining ad creatives, strengthening trust signals, and optimizing the shopping journey, we created a smooth and convincing experience for new customers.

Within just the first month, Neyah recorded 110+ orders with a strong 5.88x ROAS, proving that precise messaging and high-converting strategies can turn around ad efficiency fast. With lower acquisition costs and higher engagement, Neyah is now better positioned to scale with confidence and sustained profitability.