Performance Marketing for Nisha Beads
About Nisha Beads
Nisha Beads is where tradition meets sparkle. As a trusted wholesaler in Nagpur’s vibrant textile hub, they offer a wide variety of laces, stones, beads, and embellishments that help artisans, designers, and retailers bring their creative visions to life.
From bridal sarees to festive wear and handcrafted décor, Nisha Beads supplies the essential elements that turn fabric into fashion. With a strong focus on quality, affordability, and variety, they make it easier for businesses to access high-volume supplies without compromising on design. Whether you’re a boutique, tailor, or craft enthusiast — Nisha Beads brings you everything you need to add beauty, detail, and distinction to your work.
About Nisha Beads
Nisha Beads is where tradition meets sparkle. As a trusted wholesaler in Nagpur’s vibrant textile hub, they offer a wide variety of laces, stones, beads, and embellishments that help artisans, designers, and retailers bring their creative visions to life.
From bridal sarees to festive wear and handcrafted décor, Nisha Beads supplies the essential elements that turn fabric into fashion. With a strong focus on quality, affordability, and variety, they make it easier for businesses to access high-volume supplies without compromising on design. Whether you’re a boutique, tailor, or craft enthusiast — Nisha Beads brings you everything you need to add beauty, detail, and distinction to your work.
Challenges
Limited Brand Visibility
Nisha Beads primarily catered to local customers who knew the shop or discovered it through word of mouth — with minimal reach beyond the nearby area.
Impact
Without a wider digital footprint, the brand couldn’t tap into potential bulk buyers from other regions — limiting growth and keeping the business dependent on a narrow, local customer base.
No Structured Digital Lead Funnel
Though Nisha Beads had social media pages, they lacked a system to consistently turn interest into wholesale leads — like lead forms, automation, or direct outreach.
Impact
Potential bulk buyers engaging online weren’t captured or followed up — resulting in lost opportunities and continued reliance on walk-ins and manual sales conversations.
No Paid Advertising Strategy
Before partnering with us, Nisha Beads hadn’t leveraged paid platforms like Facebook Ads or Google Ads to promote their offerings to targeted audiences.
Impact
This meant slower business growth, fewer bulk inquiries, and missed exposure to a wider network of wholesalers and retailers who actively search for such suppliers online.
Strategy & Process
✅ Lead Generation Campaigns via Meta Ads
We ran targeted Facebook and Instagram ads to reach wholesale buyers and local businesses. The campaigns used interest-based targeting and compelling visuals to drive traffic directly to Nisha Beads’ WhatsApp and social media inbox, making it easy for potential customers to inquire without needing a dedicated landing page.
✅ Localized Targeting & Geo-Fencing
To reach potential bulk buyers near Nagpur and surrounding areas, we used geo-targeted ads to ensure visibility among high-intent users. This approach helped Nisha Beads connect with retailers and boutique owners who were most likely to convert.
✅ Localized Targeting & Geo-Fencing
To reach potential bulk buyers near Nagpur and surrounding areas, we used geo-targeted ads to ensure visibility among high-intent users. This approach helped Nisha Beads connect with retailers and boutique owners who were most likely to convert.
✅ Quick Inquiry Forms & WhatsApp Integration
We implemented a fast lead capture form and integrated WhatsApp chat buttons across their social media and landing pages. This reduced friction in the inquiry process, allowing users to quickly request bulk quotes or ask about stock availability in real time.
✅ Visual Catalog Campaigns for Product Awareness
The team at Markitals is highly productive and results-driven, always striving to deliver the best possible outcomes for our clients. With a focus on efficiency and effectiveness, our team works tirelessly to create and execute campaigns that drive growth and success.
✅ Visual Catalog Campaigns for Product Awareness
To showcase the wide variety of stones, laces, and embellishments available, we designed creative ad carousels and reels highlighting Nisha Beads’ most in-demand products — creating visual recall and improving engagement among B2B buyers.
Result
📊 Impressions – 2,58,362
📩 Enquiries – 412
🎯 Cost Per Lead – ₹24
Our focused performance marketing efforts helped Nisha Beads shift from local, word-of-mouth sales to a digital-first model that attracts a broader wholesale audience. By running targeted Meta campaigns and making the enquiry process seamless, we enabled potential buyers to discover and connect with the brand more easily.
With over 2.5 lakh impressions and 400+ enquiries at a low cost per lead, the campaigns proved both cost-effective and conversion-driven. This increased visibility and sharper targeting have laid a strong foundation for sustained, scalable growth in the wholesale market.
