Performance Marketing for Upclosets of maplegrove
About Upclosets of Maplegrove
Up Closets of Maple Grove is where functionality meets elegance. Based in Minnesota, this custom closet and home organization company specializes in transforming everyday spaces—like walk-in closets, pantries, laundry rooms, and garages—into beautifully organized, clutter-free zones. Their six-tiered design packages, from Essential to Luxe, ensure there’s something for every budget, offering style and utility without compromise.
With a focus on quality craftsmanship, honest pricing, and personalized design, Up Closets makes the entire process easy—from consultation to installation. Whether you’re a homeowner looking to elevate your space or an interior designer managing a renovation, they provide expert solutions that bring order and sophistication to any corner of the home.
About Upclosets of Maplegrove
Up Closets of Maple Grove is where functionality meets elegance. Based in Minnesota, this custom closet and home organization company specializes in transforming everyday spaces—like walk-in closets, pantries, laundry rooms, and garages—into beautifully organized, clutter-free zones. Their six-tiered design packages, from Essential to Luxe, ensure there’s something for every budget, offering style and utility without compromise.
With a focus on quality craftsmanship, honest pricing, and personalized design, Up Closets makes the entire process easy—from consultation to installation. Whether you’re a homeowner looking to elevate your space or an interior designer managing a renovation, they provide expert solutions that bring order and sophistication to any corner of the home.
Challenges
Unstable Campaign Performance
Up Closets of Maple Grove has an inconsistent or unclear advertising approach — with no visible ad campaigns, low online activity, and minimal retargeting or funnel-based strategies.
Impact
This lack of a steady marketing framework prevents the brand from generating consistent leads, making it difficult to scale revenue or predict campaign success over time.
Low Reach and Engagement
Despite having a website, the brand has very limited social media activity and minimal online reviews, which lowers both visibility and consumer trust.
Impact
With low engagement and poor discoverability, the brand struggles to stay top-of-mind among local shoppers or attract new digital customers actively searching for custom closet solutions.
Weak Personalization in Ads
The brand messaging is quite standard, lacking personalization or strong value propositions that speak directly to specific homeowner segments or pain points.
Impact
As a result, even if ads are run, they may not resonate with the right audience — leading to wasted spend, fewer qualified leads, and weak campaign ROI.
Strategy & Process
✅Objective-Led Campaign Testing for Smarter Learnings
We designed campaigns around specific goals, such as lead generation or brand awareness, testing different audiences and creatives. This methodical approach allowed us to gather meaningful data quickly and refine our ads to focus on what worked best, improving overall campaign efficiency.
✅Service Personalization Through Detailed Ad Messaging
Each ad was crafted to speak directly to the unique needs of various buyer segments—whether wholesale clients or retail businesses. By showcasing tailored benefits and features in the messaging, we made the ads more relatable, resulting in higher engagement and more qualified leads.
✅Service Personalization Through Detailed Ad Messaging
Each ad was crafted to speak directly to the unique needs of various buyer segments—whether wholesale clients or retail businesses. By showcasing tailored benefits and features in the messaging, we made the ads more relatable, resulting in higher engagement and more qualified leads.
✅ Trust Building with UGC Videos and Testimonials
To foster trust, we featured genuine feedback and experiences from satisfied customers within the ads. Sharing these real stories helped humanize the brand and provided social proof, which reassured potential buyers and encouraged them to reach out for more information.
✅ Smart Spend Allocation Based on Lead Insights
We continuously monitored the quality and responsiveness of leads generated by each campaign. This data-driven insight enabled us to reallocate budgets away from underperforming ads and invest more in high-converting campaigns, ensuring better return on investment and more effective use of marketing funds.
✅ Smart Spend Allocation Based on Lead Insights
We continuously monitored the quality and responsiveness of leads generated by each campaign. This data-driven insight enabled us to reallocate budgets away from underperforming ads and invest more in high-converting campaigns, ensuring better return on investment and more effective use of marketing funds.
Result
📊 Impressions – 2,58,362
📩 Enquiries – 412
🎯 Cost Per Lead – ₹24
Up Closets of Maple Grove successfully shifted from relying on local foot traffic to embracing a digital-first marketing approach. By implementing precise social media campaigns and streamlining the customer inquiry process, we expanded their reach to a broader audience of potential buyers beyond their immediate area.
This resulted in improved campaign efficiency, demonstrated by increased lead quality and a reduced cost per acquisition. With enhanced brand visibility, focused targeting, and a clear, direct communication funnel, Up Closets of Maple Grove is well-positioned to achieve steady and scalable growth in their market.
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