Performance Marketing for Vinay Cloth Store
About Vinay Cloth Store
Vinay Cloth Stores is where comfort meets celebration. Based in Civil Lines, Raipur, and nestled near Gol Bazar and Chikni Mandir, Vinay offers a vibrant blend of ready‑to‑wear ethnic and occasion wear—ready to serve fashion lovers, boutiques, and plus‑size shoppers alike.
From richly embroidered lehengas and sharara sets to printed salwar suits, kaftans, frocks, and cord sets, they feature a diverse lineup crafted from luxe fabrics like chinon, georgette, viscose rayon, masleen, pure cotton, and more.With over 160 unique styles—ranging from festive Haldi and wedding reception ensembles to stylish office wear—they cater to every occasion.
About Vinay Cloth Store
Vinay Cloth Stores is where comfort meets celebration. Based in Civil Lines, Raipur, and nestled near Gol Bazar and Chikni Mandir, Vinay offers a vibrant blend of ready‑to‑wear ethnic and occasion wear—ready to serve fashion lovers, boutiques, and plus‑size shoppers alike.
From richly embroidered lehengas and sharara sets to printed salwar suits, kaftans, frocks, and cord sets, they feature a diverse lineup crafted from luxe fabrics like chinon, georgette, viscose rayon, masleen, pure cotton, and more.With over 160 unique styles—ranging from festive Haldi and wedding reception ensembles to stylish office wear—they cater to every occasion.
Challenges
Lack of Online Presence
Vinay Cloth Store operated successfully as a physical retail brand but had no dedicated website or digital storefront—limiting their visibility to walk-in customers and local footfall.
Impact
Without an online presence, they couldn’t showcase their vast collection to a broader audience, missing out on customers who prefer browsing or shopping online. The lack of digital discovery held back brand growth beyond the local market.
Weak Visual Branding Online
There were no professionally designed website creatives or visual assets to represent the brand online—resulting in a scattered or inconsistent brand perception.
Impact
This made the brand look outdated in comparison to competitors with sleek websites and creative campaigns. First impressions suffered, especially among digitally-savvy shoppers and potential partners.
Conversion Rate Optimization
The business lacked foundational conversion tools like landing pages, lead forms, product filtering, CTAs, or tracking mechanisms to turn website visitors into paying customers.
Impact
Even with digital traffic potential, there was no funnel to capture or convert visitors—resulting in missed opportunities for online sales, bulk inquiries, and customer engagement.
Strategy & Process
✅ Website Development with Product-Centric Design
We built a clean, responsive website using WordPress to showcase Vinay Cloth Store’s extensive ethnic wear collection. Clear navigation, category filters, and product displays were designed to guide users effortlessly through the shopping journey—establishing a strong digital storefront that reflected their offline brand identity.
✅ Visual Branding with Creative Storytelling
To bring consistency across platforms, we designed banners, home sliders, festive campaign creatives, and brand-specific visuals that aligned with the store’s aesthetic. These assets were used across the website and digital channels to build recall and present Vinay Cloth Store as a polished, modern fashion brand.
✅ Visual Branding with Creative Storytelling
To bring consistency across platforms, we designed banners, home sliders, festive campaign creatives, and brand-specific visuals that aligned with the store’s aesthetic. These assets were used across the website and digital channels to build recall and present Vinay Cloth Store as a polished, modern fashion brand.
✅ Conversion Optimization with Actionable Touchpoints
We integrated WhatsApp inquiry buttons, floating CTAs, and promotional highlights across the site to encourage immediate action. Additionally, analytics and visitor behavior tools were implemented to track user engagement and optimize content placement for better conversion.
✅ Foundational SEO & Local Search Optimization
The team at Markitals is highly productive and results-driven, always striving to deliver the best possible outcomes for our clients. With a focus on efficiency and effectiveness, our team works tirelessly to create and execute campaigns that drive growth and success.
✅ Foundational SEO & Local Search Optimization
We structured on-page SEO with targeted keywords like “Raipur ethnic wear,” “ready-to-wear suits Raipur,” and “plus-size festive clothing,” improving the website’s search visibility. We also optimized their Google Business Profile to enhance local discoverability and drive foot traffic alongside online inquiries.
Result
📊 Impressions – 2,62,604
📩 ROAS – 4.23
🎯 Cost Per Result – ₹466
Our strategic digital transformation enabled Vinay Cloth Store to evolve from a traditional, in-store business to a modern, digitally discoverable fashion brand. With a newly developed website, cohesive branding, and conversion-focused enhancements, the store now attracts both online and offline buyers with a seamless experience.
The introduction of a structured website, visual identity, and optimized CTAs significantly improved user engagement and reduced drop-offs. Customers could now browse collections, make inquiries, and explore promotions without relying solely on footfall or manual outreach.With a strong digital storefront in place, Vinay Cloth Store is now equipped for sustainable growth, stronger visibility, and an expanded customer base beyond its local market.
