Website Development for UpClosets of Maple Grove

About Maple Grove

UpClosets of Maple Grove believes a beautifully organized home starts with smart, personalized storage. Locally owned by Randy Fossum and Lori Williams, they specialize in custom closets, pantries, mudrooms, garages, and laundry systems—designed to bring calm and efficiency to every room in your house.

From intimate reach-in closets to full walk-ins and garage systems, UpClosets of Maple Grove combines premium materials with instant 3D design tools—delivering stylish solutions at transparent prices. With stress-free consultations, one-day installations, and a friendly, no-pressure approach, they’re reinventing home organization in Minnesota—making everyday living simpler, brighter, and beautifully functional.

About Maple Grove

Challenges

UpClosets of Maple Grove wanted a localized digital presence to better connect with homeowners in their region and showcase the personalized service they offer. While the national UpClosets brand provides strong support and recognition, the Maple Grove team needed a platform to highlight their unique projects, design approach, and customer success stories.

The goal was to build a refined and professional website that aligned with the broader UpClosets identity, while also giving Randy and Lori the flexibility to engage directly with their community—attracting qualified leads, sharing their process, and promoting the local craftsmanship that sets them apart.

Strategy & Process

✅ Unified Local Brand Identity

→ Built a branded site with Maple Grove-specific visuals and messaging.

✅ Localized Lead Generation Elements

→ Added forms and local CTAs to capture inquiries quickly.

✅ Showcasing Regional Work & Reviews

→ Featured recent Maple Grove project photos, client testimonials, and design inspirations—building trust through tangible, community-focused examples.

Strategy & Process

✅ Unified Local Brand Identity

→ Built a branded site with Maple Grove-specific visuals and messaging.

✅ Localized Lead Generation Elements

→ Added forms and local CTAs to capture inquiries quickly.

✅ Showcasing Regional Work & Reviews

→ Featured recent Maple Grove project photos, client testimonials, and design inspirations—building trust through tangible, community-focused examples.

Conclusion

The final outcome was a sleek, locally tailored website built entirely on WordPress—giving UpClosets of Maple Grove a distinct digital identity beyond the main franchise. With a modern layout, streamlined user experience, and strategic lead capture features, the site helps showcase their craftsmanship, connect with local homeowners, and guide visitors toward inquiry without the need for a full e-commerce setup.

This personalized platform gives the Maple Grove team the freedom to promote their own projects, build community trust, and scale outreach effectively—resulting in a flexible, professional online presence designed for long-term growth.