Website Development for UpClosets of Memphis

About UpClosets of Memphis

UpClosets of Memphis believes that organized spaces bring peace of mind and elevate everyday life. Founded and led by Bobby Risner, they create custom-designed closets, pantries, garages, mudrooms, and laundry spaces—bringing both form and function to homes across Memphis.

From premium walk-in closets to pantry and garage systems, UpClosets of Memphis blends high-quality materials with smart design software—offering fast, transparent pricing and stress-free installations. With zero-pressure consultations and a focus on local craftsmanship, they’re redefining custom storage in Tennessee—making homes more efficient, beautiful, and tailored to each family.

About UpClosets of Memphis

Challenges

UpClosets of Memphis needed a dedicated online presence that stood apart from the parent franchise—especially since Bobby Risner couldn’t rely on the corporate site to promote his local projects or pricing clearly.

He needed a platform that both honored the national UpClosets look and highlighted Memphis-specific design work, client endorsements, and service details. The challenge was building a professional website that reflected brand consistency while giving Bobby the flexibility to market locally and generate leads on his own terms.

Strategy & Process

✅ Custom Website for Local Identity

Built a standalone site to highlight Bobby Risner’s Memphis-focused services and brand identity.

✅ Smart Lead Funnel Integration

Added clear inquiry forms and CTAs to drive high-quality leads without using a full e-commerce setup.

✅ Visual Storytelling & Trust Building

Included local testimonials, real project photos, and simple service breakdowns to build credibility fast.

Strategy & Process

✅ Custom Website for Local Identity

→ Built a standalone site to highlight Bobby Risner’s Memphis-focused services and brand identity.

✅ Smart Lead Funnel Integration

→ Added clear inquiry forms and CTAs to drive high-quality leads without using a full e-commerce setup.

✅ Visual Storytelling & Trust Building

→ Included local testimonials, real project photos, and simple service breakdowns to build credibility fast.

Conclusion

The finished website for UpClosets of Memphis delivers a sleek, high-converting digital experience tailored to local homeowners. Built on WordPress, the site was designed with a strong emphasis on lead capture, easy content management, and brand individuality — allowing Bobby Risner to stand apart from the national franchise while maintaining a cohesive visual identity.

By combining streamlined navigation with strategically placed inquiry touchpoints, the platform helps Bobby highlight his regional expertise, showcase real Memphis projects, and connect with high-intent prospects. The result is a scalable, professional online presence built to grow with his business — and rooted in clarity, functionality, and local credibility.